The argan oil industry saw big changes and exciting growth in 2025. From sustainable sourcing to new product launches, this year confirmed that argan oil is more than just a beauty trend—it’s a global movement.
In this article, we look back at the top trends that shaped the industry, how the product evolved, and why it remains a must-have for both brands and consumers.
What Makes Argan Oil So Special?
Argan oil comes from the nuts of the Argania spinosa tree in Morocco. Cold-pressing the kernels creates a golden oil rich in natural goodness.
Key Characteristics
- 100% pure and cold-pressed
- High in vitamin E, omega-6, and antioxidants
- Suitable for skin, hair, nails, and food
- Fast-absorbing and non-greasy
- Offered in cosmetic, food-grade, and deodorized types
📘 Read about its science-backed benefits on NCBI
1. Rise of Sustainable and Ethical Sourcing
In 2025, more brands chose fair-trade argan oil sourced from Moroccan women’s cooperatives. Consumers now demand traceable products that protect people and the planet.
Governments and NGOs worked to:
- Promote eco-certifications
- Reduce overharvesting
- Support rural employment in Morocco
These efforts helped position Moroccan argan oil as a socially responsible choice.
2. Growth of Private Label and Small Brands
Startups and indie brands joined the market by ordering bulk and private label argan oil. This trend lowered entry barriers and encouraged innovation in:
- Beard oils and men’s grooming
- Minimalist skincare routines
- Clean beauty with one-ingredient formulas
Compared to large cosmetic oils, argan oil stands out for its versatility and purity.
3. Argan Oil in Wellness and Food
Not just for beauty—food-grade argan oil became more popular in 2025, especially in gourmet and health-focused cooking. Chefs and nutritionists promoted it for its:
- Heart-healthy fats
- Roasted nutty flavor
- Antioxidant-rich composition
More restaurants and wellness brands added it to their menus and meal kits.
4. New Product Formats and Innovations
This year, argan oil appeared in more creative forms:
- Argan oil serums with hyaluronic acid
- Multi-use oils for face, hair, and body
- Spray bottles, rollerballs, and travel kits
- Deodorized versions for scent-free routines
These formats made the product easier to apply and more convenient for everyday use.
5. Digital and B2B Expansion
Thanks to platforms like https://argan-oil.ma, more buyers accessed wholesale argan oil directly from Morocco. Online growth led to:
- Faster B2B sourcing
- Real-time customer support
- Easier private label services for small businesses
As a result, quality control and customer trust also improved.
Price Trends in 2025
Prices stayed stable despite rising demand. That’s because local producers improved efficiency and transparency in production and export.
General Price Guide
- 30ml cosmetic oil: $10–$15
- 100ml bottle: $20–$30
- 1L bulk (cosmetic grade): $40–$55
- Food-grade oil: slightly higher due to roasting
Brands that ordered directly from Morocco enjoyed better margins and fresher oil.
What Customers Are Saying
“The new roller applicator made it easier to use argan oil daily.” – Lisa, Germany
“We switched to certified Moroccan argan oil and our customers noticed the difference instantly.” – Omar, UAE skincare brand
“2025 was the year we started cooking with argan oil. We love the taste and health benefits.” – Sofia, Spain
Blogger’s Review: My Favorite Argan Oil Moments in 2025
As a clean beauty blogger, I tested many oils this year—but argan oil kept winning. I used it for my skin, hair, nails, and even in the kitchen.
What made it special in 2025 was the quality, the packaging innovations, and the fact that more women in Morocco are now empowered through its production.
My favorite product was a lightweight deodorized version that felt luxurious but didn’t interfere with my perfume. I highly recommend sourcing yours from trusted suppliers like argan-oil.ma. It’s a brand I personally trust.
Conclusion
In 2025, argan oil continued to prove its value in beauty, wellness, and food. Through ethical sourcing, smart packaging, and steady pricing, it stayed at the top of global natural oil trends.
👉 For pure, certified Moroccan argan oil—available in bulk, private label, and food-grade—visit: https://argan-oil.ma